Be found on LinkedIn by the right clients, investors, companies, talent teams, recruiters, peers.

86%

Stat 01

of B2B buyers start with a shortlist of ~3 vendors already in mind. Not on it? Your odds collapse.

73%

Stat 02

say your thought leadership is a more trustworthy way to judge you than your marketing.

95%

Stat 03

of B2B buyers aren't in-market right now. Be remembered when they're ready.

91%

Stat 04

would respond to outreach from someone whose content they already follow.

~75%

Stat 05

say thought leadership led them to research something new they weren't even considering.

54%

Stat 06

of the C-suite read thought leadership 1+ hour a week.

5×

Stat 07

the same message gets 5× the engagement from a personal profile vs. a company page.

<1%

Stat 08

of LinkedIn members post weekly. The feed is wide open.

45%

Stat 09

of research time is spent on content from a vendor's employees, not the brand.

70%+

Stat 10

of the workforce is passive talent, not looking but reachable.

83%

Stat 11

of recruiters rank finding passive candidates their #1 skill.

7×

Stat 12

referred candidates are ~7× more likely to be hired than job-board applicants.