59%
of the LinkedIn content cited by ChatGPT Search and Google AI Mode comes from individual members, not company pages.
Semrush, 2026For founders, consultants and B2B executives
The guided way to build your personal brand on LinkedIn.
A clear strategy, a steady presence and posts that sound like you, built around your goals. Choose how you get there: with our app, with coaching or with a turnkey solution.
Our founders have worked with
Three ways to work with Byline
One method. Choose how involved you want to be.
Every approach starts from your goals and builds a strategy around them. What changes is who does the work.
- Q1 2027
The Byline app
An easy-to-use app with clear guidance and accountability, to stay consistent on your own.
Learn more - New offer
Done with you:One-on-one coaching
A four-week sprint to build your strategy, first posts and system together. Yours to keep.
Learn more - Proven
Done for you:Turnkey solution
Strategy and creative work off your plate. Ten posts a month in your voice, approved by you.
Learn more
Launching Q1 2027
Your personal brand system, in one easy‑to‑use app.
Byline combines your ideas with strategy, coaching and accountability so you can show up consistently, sound like yourself and build real connections aligned with your business goals.
- Your expertise and point of view come first
- Guidance built around your goals
- Structure that keeps you showing up
- Content that sounds like you and creates meaningful conversations
New offer
1:1 coaching with a custom AI system and toolbox.
In a four-week sprint, we build your strategy and first posts together. You keep skills and AI agents that help you write, learn and stay accountable through personalized reminders.
- Your strategy and content pillars, built together
- Your first posts, aligned to your goal
- AI agents, skills and reminders, set up for your voice
- A method you learn and keep running yourself
Proven
Your LinkedIn presence, done for you.
We start from your goals to nail your strategy and an optimized profile. Then every month, two guided interviews become ten posts in your voice, ready for your approval.
- Goal-aligned strategy and game plan, and an optimized LinkedIn profile
- Two guided interviews a month, to keep your content fresh
- Ten posts a month, written in your voice
- A monthly retrospective with your stats, for continuous improvement
The research
The numbers back it up.
Choose your goal:
~3 in 4
LinkedIn authors cited by AI had posted more than 5 times in the previous 4 weeks. The typical cited post had just 15 to 25 reactions.
Semrush, 202637%
of Canadians trust social posts from people they know. Only 24% trust posts from brands.
Proof Strategies CanTrust, 2026What it means for you
Being known for your expertise starts with sharing it. People trust voices they know, and AI answers cite individual experts who post consistently, even with modest engagement. Share what you know under your own name, regularly, to become the expert people find and trust.
95%
of the time, the winning vendor was already on the buyer's shortlist on day one.
6sense, 202579%
of decision-makers are more likely to champion a proposal from companies that consistently publish high-quality thought leadership.
Edelman-LinkedIn, 202573%
of B2B buyers actively avoid suppliers who send irrelevant outreach.
Gartner, 2025What it means for you
The unfair advantage starts before the pitch: buyers overwhelmingly choose vendors already on their shortlist, and strong thought leadership makes decision-makers more likely to make the case for choosing you.
~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
LinkedIn, 202668%
of B2B buyers already knew a seller at the vendor they ended up choosing.
6sense, 2025~8 in 10
US employees who can work remotely are now hybrid or fully remote.
Gallup, 2025What it means for you
Opportunities often go to people others already know. With so much work happening remotely, growing your network means becoming known beyond the office.
39%
of the skills workers rely on today are expected to change or become outdated by 2030.
World Economic Forum, 2025+140%
LinkedIn members are adding new skills to their profiles 140% faster than in 2022.
LinkedIn Work Change Report, 2025~2 in 3
B2B decision-makers spend more than an hour a week reading thought leadership.
Edelman-LinkedIn, 2025What it means for you
Your field is changing fast. Staying relevant means keeping your skills current and sharing your expertise so decision-makers, who already make time to read thought leadership, can see you're on top of your game.
5×
Candidates a recruiter reaches out to are 5× more likely to be hired than those who apply.
Gem, 2025~7×
US job applicants with an inside connection were nearly 7× more likely to get hired than those without one.
LinkedIn, 20262×
Applications per job more than doubled between 2022 and 2025, from 116 to 244.
Greenhouse, 2026What it means for you
Getting hired isn't just about sending more applications. The advantage goes to people recruiters can find and others can vouch for. Sharing how you think and what you know builds that visibility and trust over time, increasing your chances of getting hired.
Start without the risk
Our guarantees
Each service has its own guarantee. With both, you see your strategy before the rest of the work begins.
Done with you:One-on-one coaching
5xyour investment, in value
Worth 5x your investment, or it’s free.
Strategy, game plan, AI agents, skills and system: one package, built with you. Two weeks in, we check in. If you don’t think you’ll get 5x your investment within a year, you get every dollar back.
How it works for coachingDone for you:Turnkey solution
100%satisfaction with your starting package
Love your starting package, or get your money back.
Your strategy, goal-aligned game plan and optimized profile come first, before any monthly support begins. If they aren’t right for you, you get every dollar back.
How it works for the turnkey solutionWho’s behind Byline
Two unusual paths. One mission.
Byline is built by Emilie Berthiaume and Dave Bernier to help professionals build a presence people connect with.
Emilie Berthiaume
Co-Founder, CEO and Go-To-Market
15+ years in B2B marketing and go-to-market. She built a marketing function from zero and led demand generation through a TSX IPO.
Connect with Emilie on LinkedIn
Dave Bernier
Co-Founder, CTO and Finance
Studied music, then software development. He runs both the engineering and the finance side of Byline.
Connect with Dave on LinkedInEmilie tested the method on her own LinkedIn first, about 15 minutes a day. In two months:
- +22%
- followers
- 343x
- more engagement
- 3
- new opportunities
Free LinkedIn audit
Is your LinkedIn as strong as you think?
Find out what to fix to reach your goals. Our AI-assisted framework scores your profile against your goal, then a marketer with 15+ years of experience reviews every score and sends you the action items to tackle first.
Free audit
- Three scores out of 100
- Reviewed by a human
- In your inbox within 1 business day
Free · No credit card needed